Creating scroll-stopping video content to help ambitious recruitment agencies become unforgettable to their niche market… 🚀
About
James Corr
Director
Peak Creative
Experience
Did you know that 60,000,000,000 messages are shared across the internet every day?
That’s a lot of noise… 😵💫
Breaking through the noise and standing out in today’s market has never been more important,
– and with the rise of ‘3-second-content’ and the massacre of our attention spans*
*(currently @ 8.25s)
How can your recruitment agency effectively reach candidates and clients AND be seen as a trusted expert / advisor in your niche market?
The answer?
✅ Short-form video content.
Short-form content has taken the internet by storm, and for good reason…
On top of our declining attention spans,
your candidates and clients are busy – and they want their information communicated in a clear and concise way, so they can move on with their day.
Gone are the days where sending one or two blast emails to a list of prospects gets a deal. 🚫
(In the rare case this does happen, that’s a huge win)
But, prospects today want to:
– Google your agency.
– Research the consultant reaching out to them.
– Check out your website.
– Stalk your social media presence.
– Consume your content to determine your value in their world.
In 2023, it takes a minimum of 8 touchpoints for B2B buyers to make a purchase.*
The actual number is somewhere between 11-15 touchpoints…
So, why short-form content? 📽️
Short-form video is quick, digestible and easy-to-consume.
It gives you an opportunity to share:
→ Valuable insights
→ Industry news
→ Helpful information
→ Frameworks
→ Tutorials
→ Thought-leadership
The list goes on…
But most importantly,
Done right, short-form content can:
✅ Hook your prospects’ attention.
✅ Keep them watching ‘til the end due to the short video length.
✅ Deliver your value in a frictionless way to elevate your status in the eyes of your prospects.
But short-form content today is more than just a quick Selfie-video.
Entire funnels from some of the world’s biggest organisations/creators are built on it.
So, we’ve developed an entire blueprint to help agencies take advantage of this style of content –
– and break through the noise online 🚀
–
Want to learn more?
Click the featured link at the top of my profile 👆
Or shoot me a DM, and let’s chat 💬
–
One month’s worth of hyper-engaging content across LinkedIn, TikTok and Instagram within 30 days GUARANTEED, or you don’t pay a single penny £££ 👇
Website 👉 www.peakcreate.co.uk/fill-your-feed
–
Email: james@peakcreate.co.uk
Contact
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Search Markets
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilises various technologies that are meant to make it as accessible as possible at all times. We utilise an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilises an AI-based application that runs in the background and optimises its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email jameshickman@searchmarkets.com
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimisation: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimisation: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to jameshickman@searchmarkets.com